About the Author

Before co-founding NextShift, CEO Rob Tedesco held executive leader roles at Fortune 500 companies in healthcare, creating and managing over 300 digital solutions across 50 brands. His breadth in healthcare spans brand marketing, hcp engagement, patient education, and field nurse support services. Healthcare IT Strategy and Digital Marketing Services are Rob's core areas of expertise, having held Director and VP level roles in various healthcare related companies over the past 16 years. This diversity enables him to be a true innovator.